Real Results for UK Ecommerce Retailers
See how we have helped online retailers improve Google Ads performance, fix Merchant Center issues and grow profitable sales.
Reducing Wasted Ad Spend
The Challenge
A UK fashion retailer was spending over £3,000 per month on Google Ads with a return on ad spend below 2x. Budget was being consumed by irrelevant search terms and broad match keywords with no negative keyword strategy.
Our Approach
We conducted a full account audit, restructured campaigns by product category, implemented a comprehensive negative keyword list, and switched to target ROAS bidding with proper conversion tracking.
The Result
Within three months, wasted spend was reduced by 40% and return on ad spend improved from 1.8x to 4.2x. The retailer was generating more revenue from a lower overall ad budget.
Key Results
Wasted spend reduced
40%
ROAS improvement
1.8x → 4.2x
Improving Google Shopping Visibility
The Challenge
A home and garden retailer had over 2,000 products but fewer than 30% were showing in Google Shopping results. Product titles were generic, images were inconsistent and many products had missing attributes.
Our Approach
We optimised product titles with relevant search terms, improved image quality standards, added missing attributes including product types and custom labels, and restructured Shopping campaigns by performance tier.
The Result
Product visibility increased from 30% to 85% within six weeks. Click-through rate improved by 65% and Shopping revenue grew by 120% in the following quarter.
Key Results
Product visibility
30% → 85%
Revenue growth
+120%
Fixing Merchant Center Feed Issues
The Challenge
An electronics retailer had over 500 disapproved products in Merchant Center due to price mismatches, missing identifiers and policy violations. Their Shopping campaigns were running with a fraction of their catalogue.
Our Approach
We audited every feed error, fixed price and availability mismatches, added correct GTIN and brand data, resolved policy violations, and implemented automated feed monitoring to prevent future issues.
The Result
All 500+ products were re-approved within two weeks. The retailer's Shopping campaign reach doubled and cost per acquisition dropped by 25% as more products became eligible for auction.
Key Results
Products re-approved
500+
CPA reduction
-25%