Privacy Policy
This privacy policy explains how Merchant Growth collects, uses and protects your personal data.
1. Introduction
Merchant Growth ("we", "our", "us") is committed to protecting your privacy and personal data. This privacy policy explains how we collect, use, store and share your personal information when you use our website at merchantgrowth.co.uk and our services.
2. Information We Collect
We may collect the following types of personal data:
- Name and contact details (email address, telephone number)
- Business name and website address
- Information about your Google Ads and Merchant Center accounts
- Correspondence and communication records
- Website usage data including IP addresses, browser type and pages visited
- Any other information you choose to provide to us
3. How We Use Your Information
We use your personal data to:
- Provide and deliver our Google Ads and Shopping management services
- Respond to enquiries and requests for information
- Conduct account reviews and provide recommendations
- Analyse enquiries submitted through our AI Consultancy service using approved third-party AI technology to prepare preliminary recommendations
- Send service-related communications
- Improve our website and services
- Comply with legal obligations
4. Legal Basis for Processing
We process your personal data on the following legal bases: consent, contractual necessity, legitimate interests and legal obligation, as applicable under the UK GDPR.
5. Data Sharing
We do not sell your personal data. We may share your data with trusted third-party service providers who assist us in operating our business, such as hosting providers, email services and analytics platforms. All third parties are required to process your data in accordance with applicable data protection laws.
When you submit an enquiry through our AI Consultancy service, the business information you provide may be processed using approved third-party AI technology for the purpose of analysing your enquiry and preparing recommendations. We minimise the personal data sent to the AI provider — contact details such as telephone numbers and email addresses are not included in the AI analysis itself, though your company name may be used for report personalisation.
6. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law. When data is no longer needed, it is securely deleted or anonymised.
7. Your Rights
Under the UK GDPR, you have the right to access, rectify, erase, restrict processing, data portability and object to processing of your personal data. To exercise any of these rights, please contact us at hello@merchantgrowth.co.uk.
8. Cookies
Our website uses cookies to improve your experience. For more information, please see our Cookie Policy.
9. Contact
If you have any questions about this privacy policy or how we handle your personal data, please contact us at hello@merchantgrowth.co.uk.
10. Changes to This Policy
We may update this privacy policy from time to time. Any changes will be posted on this page with an updated revision date.
Last updated: August 2026