What This Service Includes
Performance Max campaign setup and structure
Asset group creation and optimisation
Audience signal configuration
Feed integration for Shopping placements
Budget allocation and bid strategy management
Search theme analysis and refinement
Placement and asset performance review
Monthly reporting with channel-level insights
Common Problems We Solve
Performance Max campaigns spending budget with poor returns
Lack of visibility into where budget is being spent
Poor asset performance leading to low engagement
Cannibalisation of existing Search or Shopping campaigns
Incorrect audience signals producing irrelevant traffic
No clear strategy for scaling Performance Max profitably
Who This Is For
UK ecommerce retailers using Performance Max
Online stores wanting to consolidate campaign types
Retailers struggling to get results from Performance Max
Businesses wanting to expand reach across Google surfaces
Brands looking for specialist Performance Max management
Benefits
Better visibility into where your budget is being spent
Improved return on ad spend through asset optimisation
Strategic audience signals for more relevant traffic
Reduced cannibalisation of other campaign types
Professional management of a complex campaign format
Clear reporting showing what Performance Max is achieving
Why Merchant Growth
Why Work With Us
Deep experience managing Performance Max for ecommerce
Understanding of how PMax interacts with other campaigns
Focus on asset quality and audience relevance
Transparent reporting with channel-level breakdowns
Proactive management rather than automated neglect
Free review of your current Performance Max setup
FAQs