Is Your Ecommerce Website Losing Sales?
Getting visitors to your website is only half the battle. Tell us about your ecommerce website and we'll create a personalised conversion report identifying potential barriers, missed opportunities and practical ways to improve the customer journey.
100% Free • Personalised Report • No Credit Card
More Traffic Doesn't Always Mean More Sales
Many ecommerce businesses focus heavily on generating more website traffic. But if customers encounter poor product information, confusing navigation, unexpected delivery information, weak trust signals or a difficult checkout process, increasing advertising spend can simply send more visitors into an inefficient sales journey.
Improving conversion performance can potentially make existing traffic more valuable before additional advertising investment is required. The Merchant Growth Ecommerce Conversion Checker helps identify areas of your customer journey that may deserve closer investigation.
What Will Be Reviewed?
Homepage & Navigation
- •Value proposition
- •Navigation clarity
- •Category structure
- •Calls to action
- •Product discovery
Product Discovery
- •Search function
- •Filtering
- •Sorting
- •Categories
- •Best sellers
Product Pages
- •Images & descriptions
- •Reviews & ratings
- •Delivery information
- •Returns information
- •Add to Basket
Mobile Experience
- •Mobile navigation
- •Buttons & forms
- •Product imagery
- •Checkout on mobile
- •Page speed
Basket & Checkout
- •Guest checkout
- •Checkout steps
- •Delivery transparency
- •Payment options
- •Abandoned baskets
Delivery & Returns
- •Delivery messaging
- •Cost transparency
- •Returns policy
- •Delivery options
- •Customer reassurance
Trust & Credibility
- •Customer reviews
- •Contact information
- •Secure payment
- •Company information
- •Guarantees
Conversion Tracking
- •GA4
- •Google Tag Manager
- •Ecommerce tracking
- •Purchase tracking
- •Funnel measurement
Check Your Ecommerce Website
Tell us about your ecommerce website. No credit card required. No obligation. Your personalised conversion report will be emailed to you.
Ecommerce Conversion Explained
What Is Ecommerce Conversion Rate?
Ecommerce conversion rate is the percentage of website visitors who complete a purchase. It is calculated by dividing the number of orders by the number of visitors and multiplying by 100. For example, if you receive 10,000 visitors and generate 200 orders, your conversion rate is 2%.
What Is a Good Ecommerce Conversion Rate?
There is no universal benchmark. Conversion rates vary considerably by industry, product type, price point, traffic source, device and customer behaviour. A 2% conversion rate may be strong for a high-value furniture retailer and low for a fast-fashion store. The most useful comparison is against your own historical performance and your potential, not an arbitrary industry average.
How Do I Improve Ecommerce Conversion Rate?
Improving conversion rate involves removing friction across the entire customer journey — from product discovery through to checkout. Common areas include product page quality, delivery transparency, checkout simplification, mobile experience, trust signals, search functionality and page speed. The Conversion Checker helps identify which areas may deserve attention first.
Why Are Customers Adding Products But Not Buying?
Basket abandonment can be caused by unexpected delivery costs, forced account creation, complex checkout, limited payment options, trust concerns or simply comparison shopping. Reviewing when delivery costs are revealed, whether guest checkout is available and whether abandoned basket recovery is in place can help identify the causes.
Why Is Mobile Conversion Important?
For most ecommerce businesses, the majority of traffic now comes from mobile devices. If mobile conversion rates are significantly lower than desktop, it may indicate usability issues, slow page speed, difficult checkout or poorly optimised product pages. A high proportion of mobile traffic combined with desktop-led sales can signal a mobile conversion opportunity.
Does Website Speed Affect Ecommerce Sales?
Page speed can influence both conversion rates and search visibility. Slow-loading pages may cause visitors to leave before products load, particularly on mobile. However, speed is one factor among many — improving speed alone may not solve conversion issues caused by poor product information, unclear pricing or difficult checkout.
Why Is Delivery Information Important?
Unexpected delivery costs are one of the most common reasons for basket abandonment. Customers who see delivery information early in the journey are less likely to encounter an unpleasant surprise at checkout. Showing delivery costs on product pages or in the basket, rather than only at the final checkout stage, can reduce friction.
How Can Product Pages Improve Conversion?
Product pages are where purchase decisions are made. High-quality images, detailed descriptions, clear delivery and returns information, customer reviews, stock availability and prominent Add to Basket buttons all contribute. Missing information at this stage can cause customers to hesitate or look elsewhere.
Ecommerce Conversion FAQs
Important Information
This report is an AI-assisted assessment based primarily on information supplied by the customer and, where technically available, publicly accessible website information. It does not constitute a full technical website, UX or conversion-rate optimisation audit. Recommendations identify areas that may warrant further investigation and do not guarantee increased sales, conversion rates or revenue.